Thursday, March 28, 2013

Pinterest Announces Analytics for Business Profiles - Search Influence

Recently, Pinterest launched its?Web Analytics, allowing for businesses with verified accounts to track how many users are pinning from their site, the number of impressions from each pin, and incoming site traffic that is being generated directly from Pinterest.

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Outside of SEO and social media campaigns, many may argue that there is no way to successfully tracking branding and traditional advertising efforts. ?Pinterest will argue this as this data now allows businesses to successfully track how users are interacting with their pins, products, and most importantly ? how they are most likely to convert.

The launch of Pinterest for Business in late 2012 welcomed businesses to develop professional profiles and the implementation of ?pin-it? widgets. Naturally this has been great for businesses across the board! Not only does having a professional Pinterest board increases brand awareness and a brand?s social presence, but also provides another avenue in generating site traffic.

By implementing social sharing widgets on a new product page, allows for users to quickly view a product they are interested in, and repin this great finding to the world of Pinterest.

So, yes we know how great Pinterest is, but what we really need to know is how it can make us money! As a business owner, our job is to create shareable content to promote products, and Pinterest?s job is to push it out. With this tool, we can track exactly how our marketing content is being socially pushed out! Businesses can now track how many pins are being pinned from the site, the impressions generated by each pin, and the number of repins generated by the original pin. ?Tracking of clicks and social reach is also available. ?Pretty cool we can now track the click through rate (CTR) for a specific product or pin!

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Successfully tracking how customers pin their favorite blouse to a board where all their followings can see it (impression), allowing for new followers to visit your site (traffic), and potentially buy that same blouse (conversion), is a dream come true for e-commerce sites!

From a business perspective this allows us to really understand what our target market is interested in. ?Tracking which pin is the most successful allows us to analyze specific, engaging content that may lead to a higher conversion rate.

With social media constantly growing and changing, and the need to market businesses on social platforms only increasing, the launch of this new tracking device may even convince other business to get on board with Pinterest.

Now, how much longer until we see ads on Pinterest?

Source: http://www.searchinfluence.com/2013/03/pinterest-announces-analytics/

ronnie montrose

Monday, March 11, 2013

Astronomers conduct first remote reconnaissance of another planetary system

Mar. 11, 2013 ? Researchers have conducted a remote reconnaissance of a distant planetary system with a new telescope imaging system that sifts through the blinding light of stars. Using a suite of high-tech instrumentation and software called Project 1640, the scientists collected the first chemical fingerprints, or spectra, of this system's four red exoplanets, which orbit a star 128 light years away from Earth.

A detailed description of the planets -- showing how drastically different they are from the known worlds in the universe -- was accepted Friday for publication in The Astrophysical Journal.

"An image is worth a thousand words, but a spectrum is worth a million," said lead author Ben R. Oppenheimer, associate curator and chair of the Astrophysics Department at the American Museum of Natural History.

Oppenheimer is the principal investigator for Project 1640, which uses the Hale telescope at the Palomar Observatory in California. The project involves researchers from the California Institute of Technology, NASA's Jet Propulsion Laboratory, Cambridge University, New York University, and the Space Telescope Science Institute, in addition to Oppenheimer's team at the Museum.

The planets surrounding the star of this study, HR 8799, have been imaged in the past. But except for a partial measurement of the outermost planet in the system, the star's bright light overwhelmed previous attempts to study the planets with spectroscopy, a technique that splits the light from an object into its component colors -- as a prism spreads sunlight into a rainbow. Because every chemical, such as carbon dioxide, methane, or water, has a unique light signature in the spectrum, this technique is able to reveal the chemical composition of a planet's atmosphere.

"In the 19th century it was thought impossible to know the composition of stars, but the invention of astronomical spectroscopy has revealed detailed information about nearby stars and distant galaxies," said Charles Beichman, executive director of the NASA Exoplanet Science Institute at the California Institute of Technology. "Now, with Project 1640, we are beginning to turn this tool to the investigation of neighboring exoplanets to learn about the composition, temperature, and other characteristics of their atmospheres."

With this system, the researchers are the first to determine the spectra of all four planets surrounding HR 8799. "It's fantastic to nab the spectra of four planets in a single observation," said co-author Gautam Vasisht, an astronomer at the Jet Propulsion Laboratory.

The results are "quite strange," Oppenheimer said. "These warm, red planets are unlike any other known object in our universe. All four planets have different spectra, and all four are peculiar. The theorists have a lot of work to do now."

One of the most striking abnormalities is an apparent chemical imbalance. Basic chemistry predicts that ammonia and methane should naturally coexist in varying quantities unless they are in extremely cold or hot environments. Yet the spectra of the HR 8799 planets, all of which have "lukewarm" temperatures of about 1000 Kelvin (1340 degrees Fahrenheit), either have methane or ammonia, with little or no signs of their chemical partners. Other chemicals such as acetylene, previously undiscovered on any exoplanet, and carbon dioxide may be present as well.

The planets also are "redder," meaning that they emit longer wavelengths of light, than celestial objects with similar temperatures. This could be explained by significant but patchy cloud cover on the planets, the authors say.

With 1.6 times the mass and five times the brightness, HR 8799 itself is very different from our Sun. The brightness of the star can vary by as much as 8 percent over a period of two days and produces about 1,000 times more ultraviolet light than the Sun. All of these factors could impact the spectral fingerprints of the planets, possibly inducing complex weather and sooty hazes that could be revealed by periodic changes in the spectra. More data is needed to further explore this planetary system's unusual characteristics.

"The spectra of these four worlds clearly show that they are far too toxic and hot to sustain life as we know it," said co-author Ian Parry, a senior lecturer at the Institute of Astronomy, Cambridge University. "But the really exciting thing is that one day, the techniques we've developed will give us our first secure evidence of the existence of life on a planet outside our solar system."

In addition to revealing unique planets, the research debuts a new capability to observe and rapidly characterize exosolar systems in a routine manner, something that has eluded astronomers until now because the light that stars emit is tens of millions to billions of times brighter than the light given off by planets. This makes directly imaging and analyzing exoplanets extremely difficult: as Oppenheimer says, "It's like taking a single picture of the Empire State Building from an airplane that reveals the height of the building as well as taking a picture of a bump on the sidewalk next to it that is as high as a couple of bacteria."

Project 1640 helps scientists clear this hurdle by sharpening and darkening a star's light. This technical advance involves the coordinated operation of four major instruments: the world's most advanced adaptive optics system, which can make millions of tiny adjustments to the device's two 6-inch mirrors every second; a coronagraph that optically dims the star but not other celestial objects in the field of view; an imaging spectrograph that records 30 images in a rainbow of colors simultaneously; and a specialized wave front sensor that distinguishes between residual starlight that sneaks through the coronagraph and the light from planets, allowing scientists to filter out background starlight more effectively.

Altogether, the project has produced images of celestial objects 1 million to 10 million times fainter than the star at the center of the image, with only an hour of observations. It is also capable of measuring orbital motion of objects.

"Astronomers are now able to monitor cloudy skies on extrasolar planets, and for the first time, they have made such observations for four planets at once," said Maria Womack, program director for the Division of Astronomical Sciences at the National Science Foundation. "This new ability enables astronomers to now make comparisons as they track the atmospheres, and maybe even weather patterns, on the planets."

Researchers are already collecting more data on this system to look for changes in the planets over time, as well as surveying other young stars. During its three-year survey at Palomar, which started in June 2012, Project 1640 aims to survey 200 stars within about 150 light years of our solar system.

"The variation in the spectra of the four planets is really intriguing," said Didier Saumon, an astronomer at Los Alamos National Laboratory who was not involved in this study. "Perhaps this shouldn't be too surprising, given that the four gaseous planets of the solar system are all different. The hundreds of known exoplanets have forced us to broaden our thinking, and this new data keeps pushing that envelope."

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The above story is reprinted from materials provided by American Museum of Natural History.

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/space_time/astronomy/~3/KTHAn9Mumes/130311173756.htm

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North Korea cuts off hotline with South Korea

SEOUL (Reuters) - North Korea has cut off a Red Cross hotline with South Korea as it escalates its war of words against Seoul and Washington in response to a military drill in the South and U.N. sanctions imposed for its recent nuclear test.

The North had threatened to cut off the hotline on March 11 if the United States and South Korea did not abandon their joint military exercise.

The Red Cross hotline is used to communicate between Seoul and Pyongyang which do not have diplomatic relations.

"We called at 9 a.m. and there was no response," a government official from South Korea said. The line is tested each day.

Pyongyang has also threatened to cut off a hotline with U.N. forces in South Korea, at the border "truce village" of Pammunjom.

Tensions on the Korean peninsula have risen since the North conducted a third nuclear test on February 12, prompting new U.N. sanctions.

South Korea and U.S. forces are conducting large-scale military drills until the end of April, while the North is also gearing up for a massive state-wide military exercise.

North Korea has accused the United States of using the military drills in South Korea as a launch pad for a nuclear war and has threatened to scrap the armistice with Washington that ended hostilities in the 1950-53 Korean War.

The North has threatened a nuclear strike on the United States, but such a threat has been dismissed as rhetoric by analysts, as the North does not have the military capacity to reach the United States.

The North is viewed as more likely to stage some kind of attack along a disputed sea border, if it does anything at all, rather than risk a war with South Korea and the United States, which it would lose, according to most military assessments.

(Reporting by Ju-min Park; Editing by Michael Perry)

Source: http://news.yahoo.com/north-korea-cuts-off-hotline-south-korea-013425532.html

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